We are WAY,
immersive storytellers

WAY is a Creative Cultural Enterprise (CCE) specialised, since 2019, in creating and producing innovative cultural projects and content using immersive technologies like Virtual Reality (VR) and Mixed Reality (XR).

Our vision: “To spread culture, knowledge, and beauty through exciting experiences that enrich everyone who participates.”

Our distinguishing feature is producing VR content with cinematic quality, paired with immersive and emotional storytelling.

Culture

We transform the content, stories, and characters of cultural sites into extraordinary immersive experiences.
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Education

We innovate education through new interactive Virtual Reality edutainment formats. Emotion. Action. Learning.
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Custom Projects

What’s the difference between a great cultural narrative and a corporate one? None. We bring the same level of innovation.
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Projects

Duomo Highlights Tour

An innovative guided tour that combines historical storytelling, Virtual Reality, and a visit to the Monumental Complex, offering an accessible, immersive, and engaging cultural experience.

Con Francesco

Un'esperienza immersiva in VR che ricostruisce i momenti più significativi della vita di San Francesco d’Assisi offrendo una prospettiva unica sulla sua storia e sulla sua eredità spirituale.

Michelangelo's David

Un'esperienza immersiva in VR che ricostruisce il laboratorio di Michelangelo e la nascita del David, offrendo una prospettiva unica sull’arte e sul Rinascimento.

Brunelleschi's Dome

An immersive VR experience that reconstructs the Dome of Santa Maria del Fiore, narrated by Brunelleschi himself, blending history, engineering, and spectacular visuals.

Vittoriale - A Life Like No Other

An immersive journey that brings the rooms of the Priory back to life through period storytelling and Virtual Reality content, including the famous Flight over Vienna.

Marco Polo

A journey tracing Marco Polo’s footsteps along the Silk Road, from Venice to Kublai Khan’s China.

Perugia Underground VR Experience

An itinerary blending real and virtual archaeology to explore underground Perugia: an immersive experience that reconstructs the Etruscan and Roman city through VR headsets and historical research.

Siracusa VR Experience

A monumental immersive work that tells the story and iconic landmarks of Syracuse through three distinctive VR experiences: the Catacombs of San Giovanni, the Greek Theatre, and the Cathedral.

Inside Monet

An experience dedicated to the life and art of Claude Monet, allowing 360° immersion in the iconic masterpieces of the father of Impressionism through Virtual Reality.

You Are Verdi

The first VR experience dedicated to Maestro Giuseppe Verdi, offering full immersion into his life, the history of the Risorgimento, and his music.

Caravaggio VR Experience

A unique immersion into the life and art of Michelangelo Merisi, universally known as Caravaggio, through Virtual Reality.

Milano Time Explorer

Explore the city of Milan in an immersive and innovative way, combining the charm of historical storytelling with cutting-edge technology.

Miró VR Experience

An endless journey through the artist’s world, exploring shapes, materials, colors, and emotions to discover the surrealist painter.

You Are Leo

A time-traveling journey through art history to explore Leonardo da Vinci’s Milan, experiencing some of the city’s most iconic places in the late 15th century.

The R-Evolution Park

Dedicata al Pianeta Terra, un’esperienza a 360 gradi sull’eco sostenibilità, in grado di ripercorrere più di 4 miliardi di storia tra evoluzione della vita e le sfide ambientali del nostro tempo.

Moby Dick Experience

Un'esperienza immersiva in VR che ricrea il viaggio del Pequod, permettendo di vivere il leggendario confronto con la Balena Bianca, offrendo una prospettiva unica sul romanzo.

Io sono il volo

Un'esperienza immersiva in VR che ricostruisce la storia del volo, mostrando le principali tappe dell’aviazione italiana, narrate da Giovanni Battista Caproni.

You Are Darwin

A unique experience between reality and virtuality to discover the fascinating adventure of Charles Darwin. With Virtual Reality, you can relive the most spectacular stages of his journey.

Where to find us

Oltre le pietre Scopri di più
Siracusa VR Experience Scopri di più
Caravaggio Experience Scopri di più

Brunelleschi's Dome

Michelangelo's David

The R-Evolution Park

Moby Dick Experience
Inside Monet Scopri di più

Inside Monet

The R-Evolution Park

Duomo Highlights Tour

Inside Monet

You Are Verdi

Milano Time Explorer

The R-Evolution Park

Io sono il volo
You Are Darwin Scopri di più
Vivere Inimitabile Scopri di più

Abbiamo lavorato con

Contact Us

Eventi, gruppi e scuole
segreteria@wayexperience.it

 

Soluzioni su misura
aziende@wayexperience.it

 

Customer care
info@wayexperience.it

 

Visit Us

Via Pordenone 8
20132 Milan
Italy

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WAY Srl | CF e P.IVA 10728950964

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