Custom Projects

The rapid technological evolution – from hardware to artificial intelligence – has greatly expanded the practical applications of Virtual, Augmented and Mixed Reality. Today, these technologies enable companies in every sector to innovate their processes, communication and training, creating effective tools and engaging experiences.

WAY supports companies, organisations and institutions in creating tailor-made projects for every need and purpose: from technical training to onboarding, from healthcare simulation to internal engagement, right through to emotional marketing.

The applications are as many as the goals they can achieve. 
What’s yours?

CASE STUDY

Healthcare

Associazione OBM – Ospedale Pediatrico Buzzi, cardiology department
To reduce stress for young patients during the SEF, a 45-minute exam involving high cardiac intensity, we developed a relaxing immersive experience that helps young patients take their mind off things and approach the exam with greater calm.

Fashion and Design

Ministry of Foreign Affairs and International Cooperation
We developed an immersive virtual reality experience for the Ministry, in collaboration with the leading trade associations, with the aim of promoting Made in Italy worldwide by telling the story of Italian fashion.
A scalable format: available in embassies, consulates and Italian cultural institutes around the world.

Public Administration

Ance Belluno
An immersive Mixed Reality experience that lets you explore 5 major engineering works across the Belluno area. Discover stories of courage, innovation and collective commitment as you explore the digital model, data and interactive narratives. Experience first-hand how technology and vision have transformed this area over the last 80 years.

Edutainment

Università Statale di Milano - Corso BIOMETRA
A VR app project for learning optics and the neurophysiology of vision, featuring interactive models to explore visual defects and brain injuries. It includes two modules (physics and neurophysiology of vision) and a final test that can be integrated with Moodle to track students' progress.

Edutainment

Istituto Tecnico Economico Enrico Tosi
To encourage students’ active participation, we designed virtual escape rooms on different subjects, fostering learning through play and group collaboration.

Museums and Culture

MuSA, Pietrasanta
To enhance the museum and engage both local and tourist audiences, we created a multimedia project combining art, technological innovation and theatre in a successful immersive experience.

Retail Engagement

Elnos (Ikea Group) and other shopping centres
For the retail sector, we have successfully developed and launched several cultural and immersive experiences that have proven to be effective tools for increasing footfall, reputation, loyalty and, ultimately, sales at various shopping centres.

Museums and Culture

Teatro alla Scala Milano
Thanks to the Augmented Reality application on the wooden model of La Scala in Milan, you can explore the theatre’s construction phases from its origins to the present day.

Download our Italian presentation

Download our English presentation

The sectors we work in

Healthcare

We develop immersive solutions for therapeutic support and psychophysical wellbeing, improving the care experience through VR.

Tourism

We make every destination memorable with virtual experiences that showcase heritage and expand the boundaries of real-world travel.

Edutainment

We combine fun and learning in engaging experiences that turn knowledge into an immersive adventure.

Retail

We design phygital experiences to boost engagement, showcase products and transform the point of sale into a narrative space.

Industry

We apply VR to industrial processes to improve technical training, safety and operational efficiency.

Fashion

We transform collections and environments into sensory, interactive experiences, blending aesthetics and technology.

Marketing

We create immersive activations and campaigns that move, engage and stay etched in memory.

Training

Enhancing learning with safe, realistic and measurable virtual environments: the future of training is immersive.

Public Administration

We support Public Administration in communication, training and the promotion of local heritage, through accessible and innovative solutions.

CORPORATE EVENTS

Immersive Outdoor Tour

Our outdoor tours become your next event.
Guests are accompanied by actors and professional guides, supported by the technical team, on a structured and engaging journey that combines live storytelling and Virtual Reality.

Immersive Team Building

Our VR experiences become powerful tools for
corporate team building.
We design pathways that foster collaboration, discussion and awareness, transforming the group activity into a shared experience with a powerful emotional impact.

Immersive Show at Your Venue

We bring our immersive experiences directly to your event, at any venue. Live acting performance and Virtual Reality blend into the programme, transforming a convention, a dinner or a gala into an engaging, multisensory show capable of moving guests and leaving a lasting memory.

VR Corner for Your Event

A dedicated space within your event where guests can freely access Virtual Reality content.
A flexible, modular activation, ideal for creating moments of surprise, engagement and continuous entertainment.

Download our Corporate Events presentation

We put our expertise at the service of your goals: tell us your idea, and we’ll take care of making it happen.

Relations and Development Team

mm@wayexperience.it

aziende@wayexperience.it

Relations Manager

Manuel Mazzini

+39 328 8377169

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