You Are Leo

You Are Leo is a cultural, multimedia project in immersive walking tour format, designed to bring Renaissance Milan back to life through the eyes of its most illustrious guest. The route unfolds as an urban itinerary in which Leonardo da Vinci himself recounts the events of the age and guides audiences through the discovery of the city, its history and its masterpieces. The experience lets visitors listen to the flow of his thoughts and immerse themselves in the wonder of his worldview, unfolding across five key historical and conceptual stages.

Credits
WAY Experience
Ad Artem

The challenge

To reconnect the contemporary urban fabric with its Renaissance memory, revealing Leonardo’s architecture, maps and projects now transformed or lost. The project goes beyond the limits of the classic guided tour, translating the precision of historical documents into immersive stages that allow visitors to view the works from fresh perspectives, directly in the places where they were conceived.

The format

A travelling cultural experience that combines walking through physical space with Virtual Reality (VR) stations along the urban route. The use of headsets makes it possible to overlay the Milan of the past onto today’s city, turning the outdoor itinerary into a journey through time and into the artist’s mind.

The impact

Biographical and intellectual storytelling: Leonardo’s first-person voice offers an intimate, in-depth reading of the Milanese Renaissance, allowing audiences to follow closely the genesis of his paintings, his famous studies of water and his engineering insights.
Reconstructing lost heritage: The tour reveals the evolution of the city through five crucial scenarios, guiding viewers from the Piazza Duomo of the period to the old Palazzo Ducale with the monumental “Horse” project, right up to a spectacular, close-up view of the Last Supper.
Innovation in cultural tourism: The immersive walking tour format redefines how tourism and education are experienced locally, combining traditional guided storytelling with the emotional power of virtual reality to ensure a truly memorable experience.

Locations
Milan (Historic Centre)
Duration 90 minutes · Languages English, Italian

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